Toltec Media

Toltec Media has been selected to plan and deploy  State Farm’s online accelerated  ‘agent recruitment’ campaign. Toltec Media based in Las Vegas, Nevada and with consultants in San Diego, Phoenix, San Antonio and Chicago will develop strategic planning, online marketing and creative development for State Farm’s accelerated recruitment online campaign. Fred Sotelo, Toltec Media’s Chief Executive Officer and nationally recognized Hispanic marketing expert, said “We are pleased to work with State Farm in their efforts to reach out to agents in diverse communities. For many, this is their first experience as entrepreneurs and having the support of an established and well respected corporate partner will make all the difference in their long term success.”  “Until now, State Farm’s diverse agent marketing efforts have focused on traditional media, But given the marketplace and the intense level of agent recruitment competition, the company is adopting a more proactive approach and engaging our firm to deploy this process”, he concluded.….The rapid growth of the Hispanic population in markets such as Los Angeles has made it an imperative for corporations to focus on this demographic, according to the agency.